How to Trademark A Business Name

Are you dreaming of turning your business name into a rock-solid, legally protected brand? Well, you’re in the right place because today, I’m going to spill the beans on how to trademark your business name. Trust me; I’ve got you covered with a complete method to make this process as smooth as butter.

You see, I think that trademarking your business name is not just about safeguarding your brand—it’s about ensuring your hard work and creativity stay uniquely yours. In my opinion, this is a crucial step in establishing your business in today’s competitive world. So, if you’re wondering how to trademark a business name, keep reading.

Now, let me share a little about myself. I’m a Trademark Attorney with a deep-rooted passion for helping people protect their business names. Over the years, I’ve had the privilege of assisting countless entrepreneurs and businesses in securing their brand identity. I feel a sense of fulfillment knowing that my expertise has played a part in their success stories.

In this article, I promise you’ll find the best trademarking tips, straight from my experience and knowledge. We’ll explore the intricacies of trademark law, the step-by-step process of registering your business name, and some practical insights to make the journey as stress-free as possible. So, let’s dive in and get your business name the legal protection it deserves!

How to Trademark A Business Name

How to Trademark A Business Name

1. What are Trademarks?

Trademarks are like the superhero capes of the business world. They protect your business name, logo, and even catchy slogans. In my opinion, having a trademark is like putting a big “No Trespassing” sign around your brand. But before we dive into how to get one, let’s understand what a trademark is and why it’s essential.

2. Understanding Trademarks

Trademarks are like a secret code that tells everyone, “This belongs to us!” They come in different forms, like words, logos, and slogans. I think of them as the special sauce that makes your business unique. In this section, we’ll explore what trademarks are and why they matter so much.

A trademark is a legal symbol that distinguishes your business from others. It’s like your business’s fingerprint. When you see the golden arches of McDonald’s or the bitten apple of Apple Inc., you know exactly what you’re getting into. These symbols are trademarks.

Trademarks are important because they give your business an identity that customers can trust. Imagine if you bought a soda, and it tasted nothing like your favorite brand. That’s what trademarks prevent. They make sure customers know they’re getting the real deal.

So, in a nutshell, trademarks are like a badge of honor for your business. They say, “We’re unique, and our customers can rely on us.”

How to Trademark A Business Name

3. Legal Considerations

3. Legal Considerations

Trademarking isn’t just a cool badge for your business; it’s a legal process too. It’s like getting a driver’s license for your brand. We’ll discuss the laws and rules, the people at the USPTO who help with this, and why you should start by searching for existing trademarks.

Imagine you’re in a game of tag. To play, you need to know the rules, right? Well, trademarking is like a game with rules, too. These rules are set by the government, and they help businesses play fair.

The United States Patent and Trademark Office, or USPTO for short, is like the referee in this game. They oversee trademark registration and make sure no one cheats. They’re the ones who will grant you a trademark if you follow the rules.

Before you start trademarking, it’s a smart move to search for existing trademarks. It’s like checking if someone already claimed your favorite video game username. If they did, you’ll need to come up with a new one. Searching for trademarks helps you avoid potential problems down the road.

4. Choosing a Unique Name

Imagine if everyone had the same name – it’d be confusing, right? That’s why your business name should be one-of-a-kind. We’ll talk about how uniqueness is your secret weapon, how to avoid name twins, and why searching thoroughly is crucial.

Think of your business name as your superhero name. You want it to be unique, so no one gets confused. If two superheroes had the same name, chaos would ensue!

When you’re picking a name, try to make it so special that no one else has it. It’s like creating your own secret language. This makes it easier to protect your brand.

To be sure your name is unique, you should search everywhere, like the internet, business directories, and the USPTO database. It’s like going on a treasure hunt to make sure no one else is hiding your treasure.

5. Trademark Application Process

5. Trademark Application Process

Now, we’re getting into the nitty-gritty of trademarking. It’s like creating a treasure map for your brand. We’ll cover how to fill out the application, the costs involved, and the waiting game.

So, you’ve got your unique name, and you’re ready to claim it officially. That’s where the trademark application comes in. It’s like telling the world, “This treasure belongs to me, and I have a map to prove it!”

But remember, there are costs involved in this adventure. You need to pay fees to the USPTO. It’s like buying a ticket to the treasure hunt. The price depends on whether you want to protect your name just in one place or everywhere.

And then comes the waiting game. It’s like waiting for a letter from Hogwarts. It can take some time for the USPTO to review your application and make sure everything is in order. But don’t worry; your treasure is worth the wait!

6. Preparing the Application

Think of the application as your brand’s resume. It needs to show who you are. We’ll delve into the details you need to include, what a specimen is (hint: it’s not a bug), and whether you’re already using the name or just planning to.

The application is like filling out a form that tells the world about your brand. It’s where you describe your brand’s personality, its look, and why it’s special. This helps the USPTO understand your brand better.

You’ll also need to include something called a “specimen.” No, it’s not a creepy bug; it’s a way to show the USPTO that you’re using your brand name. It’s like taking a picture of yourself wearing your superhero cape to prove you’re a real superhero.

Whether you’re already using your business name or planning to use it in the future matters. It’s like telling the USPTO, “I’m already a superhero in action” or “I’m training to become one.”

7. Submitting Your Application

7. Submitting Your Application

Time to send in your application – this is the moment you officially say, “This is MY name!” We’ll discuss online vs. paper filing, common mistakes to avoid, and when it might be smart to get a trademark attorney on your team.

It’s like sending your treasure map to the treasure hunters’ headquarters. You can do it online, which is quick and easy, or on paper, which is a bit old-school but still works. Choose the way that suits your style.

But be careful! There are traps on the path, like common mistakes that can delay your application. We’ll guide you through them so you can avoid stepping on these hidden mines.

Sometimes, it’s wise to have a sidekick, like a trademark attorney. They’re experts who know the trademark world inside out and can make sure your application is super-strong.

8. The Examination Phase

The USPTO plays detective now, checking if your trademark is a good fit. Sometimes they might ask questions – that’s an “office action.” We’ll explain what happens during this phase and how to respond if they have concerns.

Imagine the USPTO as a detective, looking closely at your treasure map. They want to make sure everything is in order. Sometimes they might send you a letter with questions or requests. That’s called an “office action.” It’s like the detective asking for more clues to solve the case.

If you get an office action, don’t panic! We’ll show you how to respond and provide the missing puzzle pieces. It’s all part of the process, like a hero facing challenges on their journey.

9. Registration and Maintenance

Finally, the grand moment arrives – you get your trademark certificate! But that’s not the end. We’ll talk about keeping your trademark safe and how to enforce your rights if someone tries to copy your awesome brand.

Think of your trademark certificate as your official superhero badge. It proves you’re the real deal. But with great power comes great responsibility. You need to protect it.

This means keeping an eye out for copycats. If someone tries to steal your superhero identity, you can take legal action to stop them. It’s like catching a villain who’s trying to impersonate you.

And remember, your trademark isn’t forever. You need to renew it periodically to keep it strong and shiny. It’s like maintaining your superhero suit to always look your best.

How to Trademark A Business Name

How Much Does it Cost to Trademark a Business Name in the US?

A trademark is a word, phrase, symbol, or design that identifies and distinguishes your goods or services from those of others. It can be a valuable asset for your business, helping you to protect your brand and prevent others from using your name or logo.

The cost of trademarking a business name in the US depends on a number of factors, including the number of classes of goods or services you are registering your mark for. A class is a category of goods or services, such as clothing, food, or electronics.

The total cost of trademarking a business name in the US can vary depending on the factors mentioned above. However, you can expect to pay between $225 and $600 per class. However, there are also additional fees that you may need to pay, such as the following:

  • Examination fee: This fee is charged if your application is examined by the USPTO. The examination fee is currently $125 per class.
  • Publication fee: This fee is charged if your application is published for public opposition. The publication fee is currently $100 per class.
  • Registration fee: This fee is charged if your application is registered by the USPTO. The registration fee is currently $375 per class.

In addition to the filing fees, you may also need to pay for the services of a trademark attorney. An attorney can help you with the trademark application process, including conducting a trademark search to ensure that your mark is available for registration. The cost of an attorney will vary depending on their experience and location.

Overall, the cost of trademarking a business name in the US can range from a few hundred dollars to several thousand dollars. The specific cost will depend on the factors mentioned above.

Here are some tips for reducing the cost of trademarking your business name:

  • File your trademark application online through the USPTO’s Trademark Electronic Application System (TEAS). The TEAS filing fees are lower than the fees for paper applications.
  • File your application for fewer classes of goods or services. The more classes you register for, the higher the cost.
  • Consider using a trademark attorney who offers flat-fee services. This can save you money on attorney’s fees.

If you are considering trademarking your business name, it is important to weigh the costs and benefits carefully. A trademark can be a valuable asset for your business, but it is not a guarantee of protection. It is important to understand the trademark process and to take steps to protect your mark from infringement.


Congrats, you’re now a trademark pro! In this wrap-up, we’ll revisit the whole process, remind you why trademarks are a big deal, and encourage you to take action to protect your business name.

You’ve journeyed through the trademark adventure, from understanding what it is to getting your own trademark certificate. It’s like going from a regular citizen to a full-fledged superhero!

Trademarks are essential because they protect your brand’s identity and help customers trust you. So, don’t wait. If you have a unique business name, take action and get that trademark. Your brand deserves it, and so do your customers.

Mistakes to Avoid When You Trademark a Business Name

When you embark on the journey of trademarking your business name, you’re taking a crucial step towards protecting your brand identity. However, the process is riddled with potential pitfalls that could jeopardize your efforts. In this article, we’ll delve into the intricacies of trademarking a business name and highlight eight common mistakes you should steer clear of.

1. Neglecting Comprehensive Research

Before diving headfirst into trademarking your business name, it’s imperative to conduct thorough research. Many entrepreneurs overlook this vital step, assuming their chosen name is unique. However, failing to search for existing trademarks can lead to costly legal battles down the road.

2. Skipping the Trademark Classes

Trademark protection isn’t a one-size-fits-all deal. It involves classifying your goods or services properly. Neglecting to do this may result in limited protection or even rejection of your application. Be meticulous in identifying the appropriate trademark classes to safeguard your business.

3. Ignoring a Professional Trademark Attorney

While it’s tempting to save money by navigating the trademark process yourself, this can be a costly mistake. Trademark law is complex, and the guidance of a seasoned attorney can help you avoid potential errors and maximize your chances of approval.

4. Failing to Consider International Trademarking

If you have aspirations of expanding your business globally, ignoring international trademark protection can be detrimental. Neglecting this aspect can lead to infringement issues in foreign markets, hindering your brand’s growth.

5. Overlooking the Importance of Trademark Monitoring

Once your business name is trademarked, the journey doesn’t end. Many entrepreneurs make the mistake of neglecting to monitor their trademark for potential infringements. Regular monitoring can help you spot violations early and take necessary legal action.

6. Being Inconsistent in Trademark Usage

Consistency is key when it comes to trademark usage. Failing to use your trademark consistently on products, advertising materials, and online platforms can weaken your protection. Ensure your branding remains uniform to maintain the strength of your trademark.

7. Missing Renewal Deadlines

Trademark protection isn’t eternal; it requires periodic renewals. Missing these deadlines can result in the loss of your trademark rights. Stay organized and keep track of renewal dates to safeguard your brand identity.

8. Underestimating the Costs

Trademarking your business name involves fees for searches, applications, and potential legal counsel. Many entrepreneurs underestimate these costs, leading to budgetary constraints. Have a clear understanding of the financial commitment required for trademark protection from the outset.

In conclusion, trademarking your business name is a crucial step in establishing and protecting your brand identity. By avoiding these common mistakes, you can navigate the trademark process more effectively and secure the long-term success of your business. Remember, meticulous research, legal guidance, and vigilance are your allies in this endeavor.

Most Asked Questions About Trademarking a Business Name

Do I need to trademark my business name?

Whether or not you need to trademark your business name depends on a number of factors, including:

  • The type of business you are operating
  • The geographic area in which you are operating
  • The likelihood of someone else using your name
  • The value of your brand

If you are operating a small business in a local area, you may not need to trademark your name. However, if you are operating a larger business or one that plans to expand to other areas, it is a good idea to trademark your name. This will help you protect your brand and prevent others from using your name without your permission.

When should you trademark your business name?

The best time to trademark your business name is as soon as possible. This is because it can take several months to get a trademark registered. If you wait until your business is already up and running, you may find that someone else has already trademarked your name.

Do I trademark or copyright my business name?

You trademark a business name, not copyright it. A copyright protects original works of authorship, such as books, music, and software. A trademark protects words, phrases, symbols, or designs that identify and distinguish your goods or services from those of others.

What if someone trademarks your business name?

If someone trademarks your business name after you have already started using it, you may be able to challenge their trademark registration. However, this can be a costly and time-consuming process. It is best to avoid this situation by trademarking your name as soon as possible.

How to see if a business name is trademarked?

You can search the United States Patent and Trademark Office (USPTO) database to see if a business name is trademarked. You can do this by visiting the USPTO website and entering the business name in the search bar.

Can I use a trademarked word in my business name?

In general, you cannot use a trademarked word in your business name without the permission of the trademark owner. However, there are a few exceptions to this rule. For example, you may be able to use a trademarked word if it is used in a descriptive way, such as “The Apple Store.”

Should I register my business as a entity or trademark name?

Whether you should register your business as an entity or a trademark name depends on your specific circumstances. Here are some things to consider:

  • The type of business you are in: If you are a sole proprietorship or a partnership, you may not need to register your business as an entity. However, if you are a corporation or a limited liability company, you will need to register your business as an entity.
  • The size of your business: If you are a small business, you may not need to register your business name as a trademark. However, if you are a large business or a business that plans to expand, you may want to consider registering your business name as a trademark.
  • Your geographic reach: If you are a local business, you may not need to register your business name as a trademark in multiple states. However, if you are a national or international business, you will need to register your business name as a trademark in all of the states and countries where you do business.
  • Your budget: Registering your business as an entity and registering your business name as a trademark can be expensive. You should factor in the cost of registration when making your decision.

If you are unsure whether you should register your business as an entity or a trademark name, you should consult with an attorney. An attorney can help you understand your options and make the best decision for your business.

Pros and cons of registering your business as an entity

Here are some of the pros and cons of registering your business as an entity:


  • It provides limited liability protection for your personal assets.
  • It makes it easier to open bank accounts and obtain loans.
  • It gives you more credibility with customers and vendors.


  • It can be expensive to set up and maintain.
  • It can be more complex to manage than a sole proprietorship or partnership.
  • You may have to pay taxes on profits even if you don’t take any money out of the business.

Pros and cons of registering your business name as a trademark

Here are some of the pros and cons of registering your business name as a trademark:


  • It gives you the exclusive right to use the name in commerce.
  • It can help you prevent others from using a similar name.
  • It can help you build brand recognition.


  • It can be expensive to register a trademark.
  • The registration process can be lengthy and complex.
  • Your trademark registration can be challenged by others.

Ultimately, the decision of whether to register your business as an entity or a trademark name is a personal one. You should weigh the pros and cons of each option and make the decision that is best for your business.